Look Communications Offers Spam-Free E-Mail Addresses

August 6, 2004 - The PW Registry Corporation ( http://www.pwregistry.pw ), the provider of .pw top-level domain registration services, announced today that Look Communications Inc., a Canadian provider of high-speed Internet and digital TV services, will offer permanent, spam-free e-mail addresses to their customers through a reseller agreement with PW Registry.

"Spam is a major cause of customer turnover in the service provider industry and an ongoing and significant strain on network hardware and expenses," said Tom Barrett, CEO and president of PW Registry.

Concern about spam is a significant factor for consumers choosing an Internet service provider. According to a recent survey, 23 percent of online households believe that their ISP is not at all successful in stopping spam.

.pw is the Internet?s only domain extension focused on providing permanent, spam-free email addresses and communities of shared interests. .pw is unlike other ICANN-proposed domain extensions, such as .mail and .mobi, in that it is focused on providing the highest levels of consumer satisfaction by ensuring users directly control their identity and privacy online.

"Look has consistently introduced new innovations to the ISP marketplace," said Michael Cytrynbaum, chairman of Look Communications. "As one of the first .pw resellers, we can virtually guarantee that our customers will get their choice of .pw privacy-enabled email addresses."

Monthly registration terms make it easy for service providers like Look to bundle .pw email forwarding into monthly dial-up and broadband offerings. Currently undergoing a free trial period, .pw is scheduled to formally launch in September, with addresses sold only through accredited resellers.

PW Registry Corporation is responsible for ensuring that the management and administration of the Internet's first domain extension devoted to "Communities of Shared Interest," is in the public interest. Assisting in the Policy Development Process for .pw is the PW Policy Council, comprised of a cross-section of Internet stakeholders. For more information, please visit http://www.pwregistry.pw .

Look delivers a full range of communications services, including high-speed and dial-up Internet access, Web applications, digital television distribution and superior customer service to both the business and residential markets across Canada.